From Farm to Fork: Cold Chain, Compliance, and the Future of Food Logistics | Ep 69
In this episode of the Logistics & Leadership Podcast, Brian Hastings, co-founder and CEO of Veritas Logistics, shares his conversation with Joe Lynch of The Logistics of Logistics podcast on one of the most critical topics in supply chain today: food safety and cold chain logistics.
Brian unpacks the practical realities of moving perishable goods “from farm to fork”—why strict compliance with the Food Safety Modernization Act matters, how cold chain integrity is maintained across thousands of miles, and what happens when partners cut corners. Drawing from Veritas’s own journey of launching in the middle of COVID and scaling to a $40M+ brokerage, he explains how processes, protocols, and culture drive consistency in an industry where one mistake can jeopardize public trust for decades.
From picking the right carrier partners to investing in inspections, seals, temperature monitoring, and constant training, Brian lays out the five pillars that keep Veritas competitive in one of the most demanding logistics sectors. For brokers, shippers, and anyone in food and beverage supply chains, this is a tactical guide to protecting your product, your customers, and your reputation.
The Logistics & Leadership Podcast, powered by Veritas Logistics, redefines logistics and personal growth. Hosted by industry veterans and supply chain leaders Brian Hastings and Justin Maines, it shares their journey from humble beginnings to a $50 million company. Discover invaluable lessons in logistics, mental toughness, and embracing the entrepreneurial spirit. The show delves into personal and professional development, routine, and the power of betting on oneself. From inspiring stories to practical insights, this podcast is a must for aspiring entrepreneurs, logistics professionals, and anyone seeking to push limits and achieve success.
Timestamps:
(00:12) – Veritas’s Focus on Food & Beverage Logistics
(03:26) – Why Cold Chain Integrity is Non-Negotiable
(06:25) – Brian’s Background and Founding Veritas During COVID
(12:22) – Processes & Protocols: Staying Compliant with FSMA
(22:02) – Picking the Right Partners & Carrier Network Standards
(24:41) – The Role of Seals in Protecting Product Integrity
(29:00) – Managing Temperature Control and Reefer Compliance
(34:40) – Culture, Training, and Continuous Improvement at Veritas
(42:07) – Five Pillars for Food Safety & Cold Chain Success
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